Lucozade Sport - 3 Lionesses
As part of Lucozade Sport's sponsorship of the England women's team we created a film that touched on the hardship of women's football while keeping a sense of occasion and authenticity.
A re-write of the classic England football song '3 Lions' to reflect the issues that have plagued the women's game from grass routes to the world stage.
Credits:
CD: Sam Daly & Rob Greaves
Creative team: Matt Tassel & Marc Owens
Director: Jack Driscoll (Academy films)
The film was launched on twitter with each line of the lyrics tweeted sequentially by different sports people, footballers and ambassadors including Shearer, Duggan, Crouch, Barnes, Houghton and more.
It received national and international news attention including The Guardian, BBC, C4 evening news, Lorraine, Joe, Mirror, Metro, Sport Bible, Good Morning Britain, Mail, Sun, Sky, The Mail, and more. Primetime television airtime without a single penny spent on TV media.
But as huge football fans the ultimate blessing came from Baddiel and Skinner themselves when we approached them with the idea.